Call back

When calling a business, many of them nowadays use the call back feature to spare the customers the pain to listen to the music, often with stats. Two companies I called recently are T Mobile, a cell phone carrier and Intuit, tax preparer. T Mobile uses this feature a few years ago and the customer has to enter the phone number. At that time, I wondered, “come on, you’re the phone company and you can’t tell my phone #?” Intuit offers your phone number then asks if this is the phone you’d like to be call back on. I thought the later tries harder. Well, Intuit isn’t an utility company, they’ve to compete for their share of business.

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