Yizang is thinking to resign, from a job he thoroughly enjoys doing for the past three years. Church & Dwight Co., that makes Arm and Hammer baking soda as well as Trojan condoms. It entered China way behind the Europeans’, and the market research they did was totally inadequate: the focus group were populated by the jobless people who were happy to collect 100 yuan than providing the opinion. Over the past 1.5 years, it has lost 2m – 2 millions only! CHD was last traded at US$51.06 today – and it might pull the plug on China. At time, Yizang got bit agitated, he said one of the consumer product (didn’t get the name) has 11 years losing record before it sees first profit.
The condoms are not flying, due to the size and thickness. Then why didn’t they make the right size for Chinese men? Oh, the focus group. How dumb could they be! The popular brand is an English one that entered China long ago. Oh well ..