How to Publish Without Perishing .. that “Go back to an old-fashioned idea: that a book, printed in ink on durable paper, acid-free for longevity, is a thing of beauty. Make it as well as you can. People want to cherish it.”
It’s true. Everything in the US is about .. that mega allure .. be it a book, movie or athlete. Many people in the publishing industry feel that the marketing budget should spend on the average books than say, Bill Clinton’s. Writing a book was never a good way to get rich.