Know what’s the newest and hottest real estate in the world?
One of its salesmen just called, trying to sell ad space on its site. It’s permanent, life time: one time fee. The renewal after one year is 5% of purchasing price.
“One guy from New York just bought $46,000 worth of space and he said he’s going to lease them out.”
It’s reverse marketing.
Here are some companies that purchased the spaces and availabilities:
Ambit : 1st position $3,135; 2nd position & 3rd position are sold out
TXU: 1st position $2,600, 2nd $1,200, 3rd $800
Reliance: $2,400, $1,100, $800
Con Ed: 1st $1,100
Nicor : 1st $900
According to Wiki, Leapfish: Search and social network. The site was launched a year ago; the new user face was 1 month ago.
The salesman explains that each search engine differ:
– Google on popularity
– Yahoo on content
– Bing on newer site
– AOL is more of a provider
Google charge per click, $2 per click plus monthly fee
He stressed that you can lease, rent and even willed the ad space to your children. Hmmmmmm … Only if the site could last that long.
Here is what Tech Crunch has to say.