May 17 2007
The speedy Asians
We’re looking to place ad on a magazine that circulates primarily in Asia. I thought it’ll be a snap of fingers to get the rate. Right? Wrong. I e-mailed the editor and the ad person listed on their web site. After 10 full days, the editor located in Austrialia e-mail back to see if I like the journal. No, sir. All I wanted is your ad rates. He said, ok, I forward your info to my ad guy in Singapore. Another full 5 days passed before I got their media kit. One more problem, I wondered whose dollar its the rate based on: HK$, S$, AUS$, or the all too common US$. It’s warranted since the magazine’s operation spreads out in few countries. Another 6 days elapsed before I got a reply, it’s all in good ol greenback. Does this simple task really need 3 weeks to be complete? Would that be too much to ask they add the US$ in the rate sheet, rather than just $? I always thought the speed in Asia is fast! Funny enough during the same time I checked out two other mags in NY, lord, they replied within few hours, pledging to work with me, help me … Where on earth has the efficiency I once known gone to? Oh ya right, Irene has left HK, cute tease, but I’m not amused, lol. I was once restless here in NY for it’s too slow for me!